Shop the Show
Saw it on TODAY? You’ll find it here. The segments are listed in order of when they aired.
About Shop TODAY
On the show
They'll Cherish These Personalized Gifts for Years to Come — Shop Finds From $14
Shop practical and punny presents alike for everyone on your list.
On the show
Holiday Style Finds From DSW — Plus, an Exclusive Discount Code
Elevate your winter wardrobe with these expert-approved shoes and accessories.
Spiderman ImaginAir Rider Bumper Car
They can take a ride with their favorite character with this fun ride-on toy.
$99.00
$128.00
Walmart
FurReal Maggie the Feed & Follow Cow
This interactive cow toy is sure to inspire plenty of tail-wagging fun!
$43.99
Walmart
$43.99
Amazon
$43.99
Target
On the show
A Michael Kors Bag, Suede Slippers and More Holiday Gifts at Walmart — Starting at $9
Missed Cyber Monday? You can still shop these expert-approved picks.
Gift Guides
Save Up to 50% Off Advent Calendars Ahead of Cyber Monday — Dermstore, Burt's Bees, Keurig and More
The countdown is on! These festive favorites kick off the fun at under $12.
Gifts We Love 2025
The New York Times 2026 Mini Crossword Calendar
We Love it for: A daily delight.
$17.99
The New York Times Store
Primal Hatch Jurassic World Interactive Toy Dinosaur & Egg
We Love It for: Prehistoric fun
$59.00
$65.99
Amazon
$59.00
Walmart
$59.99
BJ's Wholesale Club
Chasing Threads Stitch Your City Tote Bag
We Love It for: The DIY-ers.
$36.00
$40.00
Chasing Threads
$45.00
MoMA Design Store
Le Creuset Mini Round Cocotte
We Love It for: The host who prioritizes presentation.
$21.99
$32.00
Le Creuset
$22.00
$32.00
Williams Sonoma
$31.95
Crate & Barrel
Sports Custom Customized Spalding Basketball
We Love It for: The athlete in a league of their own.
$49.99
Sports Custom
Graza “The Trio” Sizzle, Drizzle, & Frizzle Set
We Love It for: The foodie with a knack for EVOO.
$52.00
$53.00
Graza
Moteerllu Embroidered Book Page Holders
We Love It for: The bookworm who appreciates the small things.
$5.99
Amazon
Ossa Mixed Metal Phone Wristlet
We Love It for: Keeping things on hand (and a call away).
$55.00
Ossa New York
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Ms. Rachel Official Speak & Sing Doll
Ms. Rachel toys sold out early last year — snag one now.
$15.99
$21.99
Amazon
Elizabeth Arden Lip Protectant Stick, SPF 15
This lip balm with SPF boasts a moisturizing formula.
$26.60
$38.00
Amazon
Women's High-Rise Fleece Lined Winter Leggings
Keep warm on errand runs with these leggings.
$35.00
Target
Lifepro Voice-Controlled Vibration Plate
Vibration plates can enhance your workout, per experts.
$110.49
$169.99
Amazon
Airkit RFID Blocking Leather Credit Card Holder
Stuff their stockings with this useful accessory.
$7.99
$12.99
Amazon
IT Cosmetics CC+ Cream Natural Matte
Shade match this winter with this editor-loved pick.
$39.95
$47.00
Amazon
Hanna Andersson Holiday Pajama Pants
Dress the whole family in these stylish sets.
$34.50
$69.00
Hanna Andersson
Crest 3D Whitestrips (22 Count Pack)
Give your pearly whites a refresh with these strips.
$45.10
Amazon
Sam's Club Membership (1 Year)
A Sam's Club membership offers extra savings, Sam's Cash and more.
$25.00
$50.00
Sam's Club
Charmast Portable Charger with Built in Cables
You’ll never run out of battery on the go with this charger.
$29.99
$39.99
Amazon
Medicube Zero Pore Pads 2.0
These K-beauty pore pads have been going viral, with more than 10 million sold worldwide.
$18.90
$31.00
Amazon
Thrive Infinity Waterproof Eyeshadow Stick
This eyeshadow stick is a quick and easy way to add shimmer onto eyelids that is long-lasting and low effort.
$15.00
$30.00
Thrive Causemetics
Cate & Chloe 18k White Gold Hoop Earrings
Dress up any look with these chic hoops.
$13.99
$115.00
Walmart
Real Techniques 5 Piece Makeup Brush Set
Perfect your makeup looks with this new set.
$16.90
$22.98
Amazon
Apple AirTag
Perfect to stick on your wallet, luggage or keychain.
$24.00
$29.00
Amazon
$24.00
$29.00
Walmart
DragonTouch WiFi Digital Picture Frame
Send photos straight to this frame within the compatible smartphone app.
$49.99
$69.99
Dragon Touch
Oral-B Genius X Rechargeable Electric Toothbrush
Track your brushing habits with this smart toothbrush.
$134.95
$199.99
Amazon
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