Although the people in your life may tell you that "it's the thought that counts" when it comes to gifting, the pressure is on to find the perfect gift for your loved ones. Let's face it, after the last few years we've all had, a unique and thoughtful gift is much deserved.
Personalized and customizable gifts might not always be the easiest to track down, so we did a deep dive to find some of the sweetest gifts for every kind of person in your life.
Whether you're shopping for a friend or a close family member, these custom gifts won't disappoint. You might even want to make one of these for yourself, too.
Ready to add a sentimental touch to a number of holiday gifts this season? You're in luck — Shop TODAY contributor Chassie Post recently shared her favorite personalized finds on Jenna and Friends.
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Personalized Gifts seen on Jenna and Friends
If you're anything like my [Hoeger] friend group, you always have disposable cameras in tow — but it can be hard to keep track of whose is whose. Camp Snap aims to eliminate this confusion by allowing you to customize your camera, with the option to include up to 10 characters on the front.
Stumped on what to gift the tween or teenager on your list? Look no further than this initial jewelry, that serves as the perfect stocking stuffer. They can layer it with other jewelry pieces, or opt to wear it solo.
This un-fore-gettable gift is sure to surprise the person on your list who enjoys spending their weekends on the golf course.
It comes complete with all the charcuterie board bells and whistles (like cheese knives, a bottle stopper and more) perfect for serving snacks after a round of 18 holes.
Similarly, if you're gifting someone whose favorite pastime is pickleball, this gift is sure to surprise them! The board itself arrives in the shape of a pickleball paddle, and is customized with a gold matte finish, to feature their initials.
Save 30% off this serving platter, that features a ski alpine scene. It can be customized with a set of initials, or a single letter in a variety of fonts and three colors that match the platter itself.
More custom gifts to shop from Mark & Graham:
You'll be able to select one of Tony's Chocolonely bestselling flavors once customizing this bar, to serve up sweetness this holiday season.
Choose between one of their pre-made, ready-to-go templates, or start from scratch with their blank slate option.
If you can't physically be there for the holidays, surprise your Secret Santa with a custom gift tag that allows you to record a special message.
This gift is more than just a keepsake box, according to the brand. Similar to the tags above, you can record up to 60 seconds of a message that plays upon opening the box — whether you're giving them a confidence boost, or reminding them of how much you love them.
Pottery Barn designed these flags with the intent of seeing them placed in college dorms — perfect for the super fan or college athlete in your life.
Personalized Gifts previously seen on The 3rd Hour of TODAY
Lifestyle Expert Amy E. Goodman previously stopped by The 3rd Hour of TODAY to highlight her top picks, from home décor to punny finds for the jokester on your list.
Surprise the giftee with a fully custom bobblehead — choose everything to mimic their appearance, including eye color, pose and more.
There are options to include up to four individuals, as well as a pet and a vehicle. And, TODAY readers can save an additional 10% with code TODAY10.
This personalized pick earned a Shop TODAY Gifts We Love award last year — for leaving imprints on grandparents’, parents’, aunties’ and uncles’ hearts.
Commemorate their current age with a silhouette that captures them at different ages: from infancy to toddlerhood and their teenage years alike.
Whether you want to cherish the memory of a pet who has since passed, or gift the fur mama in your life with a custom portrait of their fur child, Minted makes it simple and easy.
Simply upload an image of their pet and choose between a number of colors and framing and border options, then it’s ready to wrap and gift! It also makes for a good gift for long distance friends and family members, with the ability to ship it right to their door.
Once the stockings are hung with care, it’s time to decorate the tree! These ornaments can be personalized with photos of family and friends, memories and more they want to look back on.
Ski slope regulars, outdoorsy folks and those who simply prefer to stay warm and cozy during chilly temperatures will all appreciate this faux fur hat. Choose between over 30 patterns and eight fonts to customize this hat with their initials or a single letter.
Blankets are a classic gift that no one is upset to unwrap. This snug option is available in four neutral colors that you can then choose to embroider their first or last name, or a set of initials.
We’ll be the first to admit, gifting teens is difficult. Do you pick something trendy that’s definitely top of their list? Or something practical that they can use for years to come?
This necklace combines both practicality and something that won’t receive an eye roll — it’s a new, fresh take on initial necklaces that will earn compliments from all of their friends. Rather than a single initial, the artist creates a unique shape using each letter of their name. Plus, the brand also offers a more traditional name plate necklace to customize and gift.
Best personalized paper and decor gifts
Choose your children’s initials, exclamation points and question marks or stick with classic X’s and O’s with this personalized tic-tac-toe game that will provide all the laughs and quibbles on family game night.
Gift the book lover in your life a gift that has been trending all over TikTok and wanted by readers everywhere: a personalized book embosser. Just choose a design that best suits their personality and they will have the perfect way to mark their books.
Stationary supplies should always be playful! You can make this notepad a stocking stuffer or bundled with the brand’s other personalized stationery items. You can select the page number for the notepads, along with placing either a name or monogram at the very top of the page.
For the list maker, doodler or journaler in your life, gift them this hardback notebook from Papier, which you can get their name embossed in gold lettering as well. The colorblock collection includes a customizable year-long planner, wellness journal and a mid-year planner as well.
Entertain young ones with a custom activity book that includes pages designed to their unique interests, whether they're obsessed with the family dog, or helping you bake sweet treats. Plus, you can customize it with their name, as well as a character that looks identical to them.
Because fur children deserve some love too, gift the fur mamas and papas in your life with a custom-made paint-by-numbers canvas that will further prove their love for their pet.
"One of my favorite gifts my mom has ever gotten me is personalized stationery," says associate editor Kamari Stewart-Jackson. "I'm a believer in sending handwritten notes/cards so I'm always looking to keep my stash up to date with cute stuff. I think personalized stationery just has a nice touch to it. I like this set from Minted because it's not too busy but still has a little personality to it."
These portraits are all hand-painted by the award-winning artist himself, who gives you full reign to choose the color, size and caption on your selected portrait. This can work on your kid, a grandparent and even a family pet!
Best personalized home and kitchen gifts
This monogrammed enamel canister comes in three sizes that you can add an initial or name to the front. Since the canister itself is white, you can either add a pop of color in the font or keep it simple. Personalization comes with the price.
Personalization Mall has anything and everything you could ever want to be monogrammed. This bamboo cutting board is useful, practical and trendy — plus, it’s on sale!
Sequins are always in — but this throw pillow, which is available at Amazon, takes it to a whole other level! When they brush their hand over the shiny sequins, they'll be able to see a custom photo that would otherwise remain hidden. These covers are square and come in several different colors, including light blue and rose gold.
Nothing looks quite as elegant as marble and gold decor. These circular coasters are an elevated take on the everyday item, and Post loves that they can be placed anywhere from the coffee table to the nightstand. You can create a custom set or keep it simple by sticking with the same letter for each coaster.
One of the sweetest traditions you can do around the holidays is adorning your tree with personalized ornaments new. These porcelain options from Lenox have been a generational staple to commemorate milestones, and you can even personalize them for just a couple extra dollars more.
The Stanley Quencher Tumbler is a must-have due to its ability to consistently maintain the temperature of your beverage all day long. Now, the bestselling tumbler can be personalized in any way that you imagine, whether it be with your name, a logo or even a handwritten note. The opportunities are endless to make this a sweet, sentimental gift.
Why send a boring text or email when you can deliver a message with delicious cookies? These award-winning vanilla shortbreads can be personalized to share a special, sweet message with your friends and loved ones.
This endlessly customizable mat is perfect for your front door, bathroom or any other area where feet land. It comes with 150 removable tiles that be used to write phrases or create fun designs.
Those on TikTok might be familiar with the act of matchbook hunting, where people go around to restaurants, cafés and other shops to seek out matchbooks to collect.
Now, you can create your own. Customize matchbooks with a witty or punny phrase to gift to the hostess in your life.
While associate partnerships editor Lauren Witonsky ordered this as a wedding gift, it can work for any occasion. "I wanted to find something customizable to make it special for them, and for just $13 more I was able to get their initials on it. There are so many styles of monograms to choose from so every piece feels super personalized and like one of a kind. Plus, a serving dish is a great option if your recipient isn’t a big drinker — everyone loves snacks!"
Best personalized gifts for her
If you're going to gift someone jewelry, let it be a pair that makes a statement! These pairs are made with gold and sterling silver, according to the Etsy seller, and are made to order. You'll be able to choose between a number of fonts and colors in order to create a gift they'll want to wear over and over again.
Good for those always on the go, this sturdy handcrafted tote can fit more than you’d expect. Get it embroidered with her initials or name in one of five fonts to make it extra special.
Clogs are one of the trendiest fall and winter shoes, so grab a monogrammed pair for your giftee to wear. This pick comes in shades mocha or tan, so they can be cozy and stylish at the same time.
Celebrate a special trip, wedding or honeymoon with this charm that can make a custom boarding pass. It can be added to an existing charm necklace or just live on a silver chain.
What we appreciate most about fanny packs is that you can wear them in various ways: slung over the shoulder, across the shoulder or around the hips. It’s one of the many reasons why they’ve become a popular gift this year. This one from the female-founded brand, State Bags, has sold out multiple times because of this versatility, along with its two spacious compartments.
Avid readers are sure to appreciate this sweet bookmark — just take it from Stewart-Jackson. “My boyfriend recently gifted me this bookmark for our anniversary and had it engraved with my initials! It’s perfect for readers and has a bit of weight to it, too, which I was surprised by. I’m so excited to use it with my next read.”
Are diamonds truly a girl's best friend? Gift her with a piece of jewelry that's personalized to her — with the option to engrave this diamond bracelet with a charm that includes a special message or inside joke.
"I am a lover of all things gold and personalized jewelry, so this necklace was everything and more," says associate editor Allie Wise. "I wore it to a style event recently and a lot of designers kept asking where I got it. Highly recommend for my fellow fashion girlies!"
Best personalized gifts for him
This personalized toiletry bag is great for the traveler in your life. The custom engraving provides a personal touch and the bag is made from full-grain leather.
If he's a master chef (or has dreams of becoming one), this custom cookbook will help him get there. It's filled with a variety of pasta recipes, from lemon-forward options to hearty dishes. Plus, it's a Shop TODAY Gift We Love winner for the beginner or advanced cook alike.
This handmade leather minimalist wallet has a rustic design and can hold six to eight credit cards. The personalization can be up to six letters, so it is ideal for initials or dates.
They’ll never lose a sock or mismatch a set with this bundle of personalized socks. It includes three dress socks that can be customized with their initials.
Best personalized gifts for Mom
If distance is keeping you from seeing your family and friends this year, show your love with a custom necklace. You can add your names, favorite locations or even special dates on up to four circles. No matter where you are, they are sure to think of you when they wear it.
PSA: It’s finally okay to toss your child’s drawing into the trash — as long as you preserve it as a sweatshirt, that is. Preserve one of their favorites with a custom embroidery job on one of these sweatshirts. Perfect for grandparents, the fun aunt and more, we love this gift because it’s a “wearable keepsake.”
Send in your favorite photo of your family or friends and get a cute clay version back. This is perfect for turning into an ornament or adding a fun touch to a bookshelf. You can add up to 21 people (or pets!) to your replica. These take around two to three weeks to make, so keep that in mind when ordering.
Best personalized gifts for Dad
Does your dad love to grill? This apron is affordable, fun and perfect for any cookout. It’s easy to customize with two lines of text.
If your household is anything like mine (Hoeger), nights are spent playing musical chairs with cars in the driveway. This custom AirTag holder helps everyone know which keys are his.
He can attach it to a key ring, stow it inside a suitcase, or inside a backpack when traveling to keep a watchful eye on his belongings.
Make it easy for Dad to pass down the recipes you've come to know and love with these recipe cards that you can personalize with his name at the bottom. They come in a set of 10 and are perfect for jotting down desserts, main dishes or delicious sides.
Best personalized gifts for kids
Let them tap into their creativity and sneak in some learning with these personalized name crayons, that you have the option of choosing solid or swirl colors for.
Any toddler would have fun playing with this personalized name puzzle, and it would look great in their nursery, too.
Make them the main character of their own inspiring book, thanks to this unique gift from Uncommon Goods. With each page, they'll learn more about the role kindness plays in their world.
Pickleball, soccer, golf, football — no matter their sport of choice, there's customizable equipment for their favorite pastime. A recent Gifts We Love award winner, you can personalize their gear with their name, team color or even a logo.
For gamers and tech lovers alike, they’ll be grateful to unwrap a practical gift that gives them somewhere to store their headphones when not in use.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Amy E. Goodman and Chassie Post.
- Amy E. Goodman is a lifestyle expert and frequent TODAY contributor.
- Chassie Post is a Shop TODAY contributor, TV host and lifestyle editor. Whether she’s talking fashion and beauty or home and entertaining, Post is known nationwide for covering the latest trends with her keen eye.
Don’t forget to check out Shop TODAY’s other gift guides to find the perfect present at any budget including gifts under $25, gifts under $50, gifts under $100 and more.
- Our top picks
- Personalized Gifts seen on Jenna and Friends
- Personalized Gifts previously seen on The 3rd Hour of TODAY
- Best personalized paper and decor gifts
- Best personalized home and kitchen gifts
- Best personalized gifts for her
- Best personalized gifts for him
- Best personalized gifts for Mom
- Best personalized gifts for Dad
- Best personalized gifts for kids
- Frequently asked questions
- How we chose
- Meet the experts