Just in time for the holiday gifting season, our annual Gifts We Love awards are here! Continuing our seasonal tradition, we did all the gift-hunting for you and curated 100 of our top picks that we can't wait to give (or receive) this season.
To share a sampling of our 2025 winners, Shop TODAY editorial director Adrianna Brach and contributor Chassie Post stopped by Studio 1A with the award-winning finds your loved ones will be thrilled to unwrap. Whether you're searching for the best gifts under $50, trending and viral gifts, or just the best of the best this year, these winners are sure to surprise and delight. Plus, we even secured some exclusive discounts on our favorites!
Ahead, you'll find presents for everyone on your list, from unique stocking stuffers to personalized ornaments and more gift-worthy finds from brands like Le Creuset, Coach, Saie Beauty and more. And be sure to check out the full list here.
Gifts We Love seen on TODAY
Introducing the hot toy of 2025. This dinosaur toy emits over 100 different sounds and has a wild origin story that you get to witness — it really hatches! Just tap the egg to activate and watch as the egg cracks, splits open and the baby dinosaur emerges. One staffer gifted it to the kids in her life and they were completely captivated... and so were the adults!
“Everyone will be shocked by how realistic it is and totally mesmerized to watch it come out of its shell,” Brach says. “It even has slime on it when it hatches!“
Looking for a gift for the traveler in your life? With this foil map, they can scratch off everywhere they’ve traveled. It’s easy to hang up and frame and even has details like major cities marked and popular European countries blown up for better visibility. Choose between a map of the world or the United States and get ready to get scratching!
Fun fact: The New York Times crossword has been publishing since World War II! Whether you’ve been solving for decades or got into them recently with the popular phone games, this gift is a daily delight. The mini calendar gives you a year’s worth of puzzles to solve, with Monday’s being the easiest and the brain teasers getting more challenging as the week progresses (weekends are combined into one head-scratching page). If you get stumped, you’ll find solutions on the back of each page.
A cashmere sweater is the ultimate winter luxury, and we found an option for the guys in your life that won't break the bank. Quince is known for making high quality products at affordable prices, and while a cashmere sweater will normally cost hundreds of dollars, this one rings up under $100. Brach notes that it feels more elevated than your average crewneck because of the polished collar and ribbed cuffs.
For the ladies, we love this dainty necklace and bracelet, both of which can be worn alone or layered with their existing jewelry. Choose a gemstone based on their birthstone or their favorite color for a personalized, thoughtful touch.
Feeling tense? You're not alone — 49% of people experience stress that causes tight, aching muscle tension, according to the brand behind these bath soaks. They're designed with non-toxic, natural ingredients to target concerns from aches and muscle soreness to fatigue, stress and more. To use, just rip one open and pour the whole thing into your bath, soak for 15 minutes (or more!) and breathe deep to reap the aromatherapy benefits and chill out.
Brach says a MasterClass subscription is a great experience for all ages, from curious young adults to the recently retired looking to build their skills or pick up new hobbies. These online courses are taught by icons and experts in their fields — you could learn to cook from Gordon Ramsey or how to drum from Ringo Starr! The subscriptions give you access to hundred of classes, with new ones added every month.
Gifts We Love seen on The 3rd Hour of TODAY
This screen-free activity toy will captivate little ones for hours — Brach says her daughter loves it! The clear board turns their doodles, scribbles and writing into glowing works of art. They can practice their letters (and won’t even realize they’re learning!), light up their drawings and simply wipe with the included microfiber cloth to erase and reuse over and over again.
Adding a new ornament to your tree each year is such a sweet tradition, and these porcelain options from Lenox can be personalized for a few bucks more to memorialize a milestone from the year, commemorate a hobby you love or just serve as a timeless, festive charm in their name. The gold cord feels really high quality (and way safer than those pokey hooks). We love this adorable robot ornament, but there are plenty of others to shop and personalize.
More Lenox ornaments seen on The 3rd Hour of TODAY:
- Personalized Golf Ornament, $22.37 (was 31.95)
- Personalized Hot Cocoa 2-Piece Ornament Set, $29.37 (was $41.95)
- Personalized Snoopy's Letter To Santa Ornament, $29.37 (was $41.95)
- Personalized Forever Friends Ice Cream 2-Piece Ornament Set, $29.37 (was $41.95)
- Personalized Soccer Ball Ornament, $22.37 (was 31.95)
- Personalized Nutcracker Ornament, $22.37 (was 31.95)
- Personalized Basketball Ornament, $22.37(was 31.95)
- Personalized Astronaut Ornament, $29.37 (was $41.95)
- Personalized Football Ornament, $22.37 (was 31.95)
- Personalized Video Game Controller Ornament, $22.37 (was 31.95)
- Personalized Rocket Ornament, $29.37 (was $41.95)
- Personalized Bees 2-Piece Ornament Set, $29.37 (was $41.95)
- Personalized 2-Piece Peanut Butter & Jam Ornament Set, $29.37 (was $41.95)
- Personalized Letters To Santa Ornament, $22.37 (was 31.95)
- Personalized Dog Bone Ornament, $22.37 (was 31.95)
According to Brach, tote bags are all the rage right now, and this option puts a crafty, personal spin on the trend. These tote bag kits are like a bunch of small embroidery projects in one, and when you're done, you have a really unique new bag to use for groceries, running errands or storing your hobby supplies in. We love the NYC-themed one, which restocks at the MoMA Design Store on Nov. 25, but there are also flower, cocktail, veggie, world map and craft tool themes to choose from on the brand's site.
Le Creuset is having such a moment right now — but you don't have to spend a fortune on it. We're always keeping our eyes peeled for sales and affordable goodies from the brand, and this mini cocotte landed on our radar. It's so adorable and makes the perfect addition to any kitchen, whether your giftees are collectors or this is their first piece. It's perfectly portioned for pot pies, desserts, sauces, side dishes and more, and it comes in more than 25 colors.
This bestselling (and Shop TODAY Beauty Award-winning) lip gloss oil is the perfect finishing touch for any holiday glam, and it comes in a duo that's ready to gift or split up and slip into stockings. The shades look great on all skin tones, Brach says.
"It feels so amazing without being sticky," Brach gushes. "We love how it makes lips look really full and gives major shine, with hydrating ingredients like hyaluronic acid, jojoba oil and shea butter."
For sports fans of all ages, custom equipment is a game-winning idea for 2025. You can choose their top sport, pick their favorite color or their team's color and add their name or even a logo. Just be sure to leave ample time for personalization — order early to make sure your gifts arrive in time for the holidays!
More Sports Customs equipment seen on The 3rd Hour of TODAY:
- Customized Personalized Wilson NCAA Football, $49.99
- Customized Personalized Soccer Ball, $39.99
- Customized Personalized Baseball, $19.99
- Customized Personalized Golf Balls (12 Pack), $29.99
Gifts We Love seen on TODAY with Jenna & Friends
You might know Ugg for their cozy shoes, but the brand also make some of the softest socks on the planet, per Post! Trust us, your giftee will never want to take them off.
“They’re made with incredibly soft chenille yarn and knit in a confetti-like pattern that’s super warm but still breathable,” Post shares. “Perfect for lounging around the house... Or, if you want to carry that dreamy feeling with you all day, wear them with your favorite winter boots, sneakers or clogs.”
You might recognize these embroidered bookmarks — they were previously a Jenna’s Bookshop pick that won over our team of book lovers. They’re completely hand-stitched on soft felt, and you can choose your favorite initial and floral motif. They come in four colors and styles (spring, summer, fall and winter), each inspired by seasonal blooms. Just place it in the corner of your page — it stays put and won’t slip out, Post promises.
Mahjong is sweeping the nation, Post reports, and if you’ve been wanting to join the craze, this set is a perfect place to start — or if you’re a seasoned player, it makes a lovely upgrade! It comes with everything you need: 166 high quality melamine tiles, four racks with built-in pushers, three dice, coins and even an instruction guide if you’re just learning. Since Mahjong sets can get really expensive (we're talking hundreds of dollars or more), we love that you can get this high-quality set starting at just $83.
Every home chef needs good olive oil, and with this kit, you get three of Graza's bestsellers: "Sizzle," a mellow extra-virgin olive oil for everyday cooking, "Drizzle," a bold finishing oil to top off dishes, and "Frizzle," the brand's newest high-heat oil for frying, baking and grilling. Plus, for a limited time, Graza is also throwing in the Sizzle spray, which is perfect for air-frying or coating veggies.
Coach is everywhere right now, so it's no surprise a purse from the brand landed on our list. This bag may be small, but Post says it's got room for the essentials, from your keys to cardholders and lipstick. Wear the natural leather purse as a shoulder bag or convert the strap to rock it as a wristlet.
You've probably seen your favorite influencers using these phone accessories, and you'll score some serious style points when you gift one to the fashionista on your list. Simply attach the chic, bracelet-like chain to your phone case, and it turns your phone into an easy-to-carry, stylish accessory (plus, it's way easier to find at the bottom of your bag)!
"This is like jewelry for your phone," Post muses. "They come in a ton of styles, from real freshwater pearls to gemstones, beautiful beads and even bold chains... I love how they look when you tuck your phone in your pocket — the wristlet peeking out adds such a fabulous touch to your outfit."
More Ossa phone wristlets seen on Jenna & Friends:
- Orbit Wristlet, $65
- Champagne Tower Wristlet, $65
- Fringe Chain Wristlet, $85
- Electrum Gemstone Wristlet, $95
- Ballchain Wristlet, $35
- Strawberry Pave Wristlet, $50
- Faceted Crystal Wristlet, $55
More Gifts We Love
Micro water bottles have been one of the biggest (er, tiniest?) trends to come across our desk recently. While we're not exactly fitting a day's supply of water in them, the petite vessels are refreshingly easy to pack in your purse and ideal for a commute, taking your espresso to go or even using as a flask.
This is your chance to get a kit with four mini versions of these viral, hydrating overnight lip masks for just $22! Gift the whole set or split them up as sweet stocking stuffers.
Everyone wants their space to smell good, so home fragrance is a can't-fail gift idea. This set includes a candle and reed diffuser scented with invigorating citrus notes that bring to mind warm, summer days and good vibes.
This set includes bestselling hair care favorites from K-Beauty brand Dr. Groot. Revamp your routine or gift the box for a complete reset, which includes a shampoo, conditioner, treatment and tonic.
Art aficionados and Lego enthusiasts will appreciate this neat activity gift. It contains 1,810 pieces, promising to keep them captivated for many hours while they build one of the most iconic masterpieces of all time, brick by brick.
Bound to be one of the hottest toys of 2025, the new-and-upgraded Toniebox 2 is the brand's biggest innovation in over a decade. The latest version now has kid-safe rounded corners and more squeezability, can double as a sunrise alarm clock, lights up and even comes in fun new colors.
These newly-launched slip-ons from Bombas are high on our wishlist this season. The brand's first slipper style meant to be worn outdoors, these will take you from the couch to the grocery store in comfort and style.
Inclement weather is no match for these winter boots. They’re insulated, waterproof and extra comfortable, so they’ll keep your feet warm and dry no matter what lies in your path.
They say a picture is worth a thousand words, so a camera has got to be worth a novel, right? This nostalgic instant film camera is retro-inspired in all the right ways, but has some smart modern upgrades, like Bluetooth connection.
Is it time to upgrade their earbuds? These from Bose will totally change the audio game, since they're open and have a cuff-like fit.
The Nintendo Switch 2 is undoubtedly one of the most sought-after gifts of 2025. This bundle with Mario Kart World is finally back in stock after launching and selling out earlier this year, so add yours to cart while you can to level-up the gamer in your life.
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Adrianna Brach and Chassie Post.
- Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Chassie Post is a Shop TODAY contributor, TV host and lifestyle editor. Whether she’s talking fashion and beauty or home and entertaining, Post is known nationwide for covering the latest trends with her keen eye.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more that are worth shopping, according to our high standards.
How we chose
For Shop TODAY’s third annual Gifts We Love, we have combed through buzzy products, new launches for gift season, historic Shop TODAY bestsellers and tried-and-true editor-favorites to come up with these 100 gifts we want on our wishlist. Our Gifts We Love list is truly authentic and representative of our editors, making all of our picks award-worthy. Like with all of our awards, every product we recommend we will have physically interacted with and can stand behind. And, as Shop TODAY, we are here to serve our audience first-and-foremost, so we always keep price point and affordability in mind.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
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