Not seeing enough Shop TODAY content in your search results? Say no more! Google's new Preferred Sources feature launched last week and, for the first time, allows users to manually select their favorite publishers and news outlets for a more customizable experience tailored directly to the reader. Once you've opted to receive our content, you'll begin seeing more of our recent and trending articles displayed within your Top Stories news feed.
If you're craving more commerce content from our talented team of writers and editors, this innovative tool helps make it possible with the click of a mouse.
Keep scrolling to learn more about this convenient new search feature, along with a how-to guide on how to curate your ultimate Google Search experience.
How do you add a preferred source on Google Top Stories?
Option #1
To add Shop TODAY as a preferred source, simply open up your Google Search results page directly on your computer or phone. Type in a specific phrase or topic in the search bar, hit enter and keep scrolling until you see the Top Stories module appear. Once there, you’ll notice a circle with a starred folder icon inside to the right of Top Stories. Add "TODAY.com" in the required field and check the blue box. Refresh your results and TODAY.com, along with Shop TODAY (which is part of TODAY.com), will automatically be saved as one of your preferred sources.
Option #2
Another way to add us as a preferred source is to click here and type in “TODAY.com.” Once the box is checked and you've refreshed the page, Shop TODAY content will start appearing in your feed. Get ready for lots of award-winning mature skin care, beauty and travel content to flood your feed. The best part? There is no cap, so you can select as many sources as your heart desires!
Preferred Sources isn't the only recent update available, as Google also added a From Your Sources module, which is similar to Top Stories, but instead of choosing specific news websites, this section displays articles from those selected sources.
What does this mean?
For years, publications or sources appearing in Top Stories were intent on Google's algorithms, but the new Preferred Sources tool is changing the game. With this innovative feature, users are now in the driver's seat for more customized content and have the ability to prioritize their favorite news outlets over those they find less enticing or deem irrelevant.
Whether you're searching for dark circle concealers or the best face sunscreens for your upcoming beach vacation, this accessible new feature will help you (and fellow Shop TODAY readers) see all the latest and greatest TODAY.com content without scrolling through pages of inapplicable articles.
Why trust Shop TODAY?
The Shop TODAY editors and writers search the internet to find the best products available. We interview expert sources and use our own personal experiences and product testing to make shopping easier for our readers.
Allie Wise is an associate editor for Shop TODAY who has been reviewing and testing products since 2022. She specializes in SEO writing, so she's no stranger to Google's ever-changing search algorithms and updates.
