The Shop TODAY team is comprised of seasoned editors and reporters from a diverse range of professional and cultural backgrounds. Each member not only has several years of experience writing, researching and testing products in their respective categories, they also utilize their knowledge to drive their recommendations to our audience. Just ask our resident sneaker guru who's clocked hundreds of miles to determine the best running sneaker for optimal support, or our Jersey Shore-based writer who ranked bestselling sunscreens based on a wide list of features and factors.
As a team, we have strong opinions on viral trends and buzzy launches, along with everyday topics you might give a second thought. Is it finally time to ditch your plastic cutting board? Does it make sense to use a top sheet? We've spent countless hours talking about — and losing sleep over — all kinds of hot takes!
Adrianna Brach, editorial director
Adrianna has over a decade of experience as an editor covering beauty, fashion and shopping. You can catch her on TODAY, where she shares the hottest new products and bestselling finds to shop for right now. When she’s not gracing your television sets, the south Florida native loves hitting up the best sample sales in New York City and spending time with her husband, dog and two children.
Alexandra Deabler, deputy editorial director
Alexandra began her editorial career in 2013. Since then, she has worked as a travel writer and lifestyle editor for several print and digital brands. If she isn’t out hunting for the best scone or cappuccino in New York City, the California native is typically found searching for deals on eclectic kitchen goods and trying to keep her finger on the latest trends.
Allie Wise, associate editor
Allie loves attending fashion- and beauty-related events as part of her role as associate editor. She is also an avid fiction reader, lover of statement headbands and has an affinity for satire comedy.
Anita Chomenko, video producer
Anita’s expertise is in writing, filming and editing social videos on trending products, Shop TODAY awards and more. When she’s not creating videos for Instagram Reels, you can find her crafting or trying a new recipe.
Annie Shigo, social media editorial assistant
Annie is a social media editorial assistant for Shop TODAY. When she’s not scrolling through social media apps to find the latest buzzworthy products and trends, Annie can be found listening to true crime podcasts, catching up on the latest TV show or enjoying a fun new restaurant in the city with friends.
Audrey Ekman, production associate
Audrey channels her lifelong love of shopping into discovering up-and-coming brands and hunting killer deals. A Minnesota native and new New Yorker, she’s currently making her way through NYC’s vintage shops and cocktail lounges, planning her next trip, and capturing her escapades on film.
Camryn Privette, production coordinator
A self-proclaimed bargain hunter and amazing gift giver, Camryn loves helping readers get the best for less — no matter the occasion. Not to mention, she’s always testing and reviewing products in anticipation for Shop TODAY’s quarterly awards series. When she isn’t working, you can find her exploring Manhattan, playing tennis or binging anything and everything Real Housewives related.
Dani Musacchio, associate social media editor
As a New York City native, Dani loves exploring the city’s best hidden gems and doesn’t mind a little retail therapy. When she’s not creating videos for TikTok and Instagram Reels, you can find her binge-watching the latest TV shows or testing out vegetarian recipes.
Danielle Murphy, writer
Danielle got her start in the entertainment industry in 2013, until shifting to writing and editing full-time a few years later. When the New Jersey native isn’t reading a hardcore fantasy book or eating her favorite BEC sandwich, you can find her scouring the internet for trending products and killer deals.
Emma Stessman, writer
Emma joined the team in 2020 and has covered everything from social media beauty trends to celebrity shopping habits. When she is not scrolling for items to add to her wish list, you can find her curling up with a book, exploring New York City on foot or planning her next weekend getaway.
Erica Marrison, associate editor
Erica covers fashion, beauty and more as an associate editor focusing on partnerships. When she’s not at TODAY, Erica can be found reading, cooking and investigating the latest news in pop culture.
Evan Siegel, editor
Evan is a commerce editor at Shop TODAY, specializing in audience development including newsletters and SMS sends. When he’s not at TODAY, you can find him collecting records, shooting photos or watching reality TV.
Francesca Cocchi Zabloudil, senior partnerships editor
Francesca loves the thrill of finding a great deal (and immediately texting it to a friend). She’s also a big fan of romance novels, Sunday baking projects and a good cup of coffee. A proud Jersey Shore native, she currently lives in Jersey City with her husband and their golden retriever.
Jannely Espinal, writer
Jannely is a trend detective tracking the latest shopping news and cultural shifts. On busy days, she can be found interviewing experts across different industries while sipping a matcha latte. Outside her writing duties, the Florida native loves frequenting book shops to collect new fashion reads, playing with her camera and exploring unique hidden gems around NYC.
Jess Bender, deputy managing editor
Jess has spearheaded evergreen and holiday-driven gift guide coverage as well as larger editorial initiatives like Travel Gear Awards, Beauty Awards and Gifts We Love. She also spends her time sampling coffee and spices from independent brands, browsing her favorite bookstores for a good read and diving deep into search trends and Google algorithm updates.
Jill Ortiz, editorial operations manager
Jill has experience working with content management systems, writing e-commerce content, social media marketing, interviewing, platform management and copy editing. When she’s not writing, she can be found with her headphones in perusing clearance racks, traveling or paying too much money for coffee.
Julie Ricevuto, editor / producer
Julie works on both broadcast and digital coverage, as well as larger editorial initiatives like Beauty Awards, Travel Gear Awards and Gifts We Love. She also acts as on-screen talent for Shop TODAY’s Trend Report, showcasing the latest and greatest products to hit the market. When she’s not working, you can find her training for her next marathon or restaurant hopping in search of the best pasta dish in New York City.
Kamari Stewart, associate editor
In addition to working on evergreen and holiday-related SEO content and strategy, Kamari also writes odes, acts as a social media correspondent for large events and keeps the team up-to-date on the latest products trending on TikTok. Known amongst her friends and family for finding the best deals, she’s always on the hunt for the next best sale. When she’s not doing that, you can usually find her reading.
Kara Quill, editor
Kara is always looking for the latest viral product and loves to share her favorite finds across beauty and fashion with the TODAY Show audience. Her expertise is in trying out hair care for her curls, finding a great book (and immediately sharing it with her book club) and searching for the latest trends in home decor.
Kate McCarthy, senior social media editor
Kate is always looking to share the latest workout gear or sneaker find with the TODAY Show audience. She previously worked at publishers focusing on audience development and social media. When she isn’t scrolling to find the latest social media trends, you can find her writing about all things fitness and outdoors.
Lauren Witonsky, associate editor
As an associate editor, Lauren writes the weekly What to Cook This Week series and contributes to broadcast and digital franchises such as What to Shop This Week. During her free time, she can be found searching Resy for highly coveted reservations and eating her way through New York City.
Madison San Miguel, editorial assistant
Madison covers everything from beauty to style. You’ll often find her watching cringey reality TV, endlessly scrolling through Sephora reviews or searching for the best pad thai in New York City.
Shannon Garlin, associate editor
Since joining the team in 2022, Shannon has covered the latest trends, deals and viral beauty. When she’s not fueling her obsession with K-Beauty or manifesting that her favorite products will go on sale, you will find her reading the latest in fiction, listening to a true crime podcast or planning her next trip.
Sierra Hoeger, associate editor
Sierra reviews and tests products within a range of categories including travel, beauty, fashion and more for Shop TODAY. When she’s not scrolling through and typing away about the best deals and finds, Sierra can be found spending time outdoors, with a book in her hands or trying out fun restaurants and spots in the city with her friends.
Vivien Moon, editor
Vivien started her career over a decade ago exploring the art and travel verticals before switching lanes towards beauty and fashion — and she never looked back. Besides shopping and looking for the highest percentage off the latest beauty tools, she loves to explore the city with her dog Charlie and finding ways to improve her pickle martini recipe.
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