We care a lot about hair at Shop TODAY. So much so, that over the summer, we launched our Shop TODAY 2025 Hair Awards, trying and reporting on the best products that solve solutions related to thinning hair, frizz and more.
The conversation hasn't stopped there; Dr. Marnie Nussbaum, an award-winning board-certified dermatologist, shares products on the 3rd Hour of TODAY that will greatly benefit the health of your hair.
Whether you're on the hunt for a multi-use heat protectant or in need of a scalp scrub that provides you with an even deeper clean, Nussbaum rounded up recommendations that keep the health of your hair at the forefront.
Hair Health products seen on the 3rd Hour of TODAY
Suffer from thinning eyebrows? Nussbaum says with consistent use, this 2-in-1 peptide serum can help promote brow and lash growth. For best results, the brand recommends swiping this serum across your brows twice daily, for more dense brows in as little as four weeks.
Experts we previously interviewed stated that your scalp care routine should be similar to your skin care routine, and Nussbaum explains that scalps “gather dead skin, oils and sweat” that can clog the pores and prevent hair growth.
This scalp scrub promises to relieve itchy, oily and dry scalps with its foam formula, which works to remove oil and product buildup as well as flakes.
“It’s important to choose a shampoo and conditioner without sulfates and parabens, like this duo,” says Nussbaum. “It is less harsh for your scalp and hair.” This affordable shampoo includes a trifecta of ingredients such as peptides, grapefruit extract and coconut oil to promote hair health, “eliminate” oil and add shine.
The dermatologist also suggests washing your hair two to three times a week, depending on your hair type and scalp oiliness, to prevent stripping your hair of natural oils.
For a deeper clean that also massages the scalp, consider adding this exfoliating brush to your arsenal. According to the brand, it has 3-in-1 capabilities, including detangling, exfoliating, and removing dandruff buildup.
Sulfate-, paraben- and silicone-free are all features you want to prioritize in a dry shampoo, according to experts, who say that these ingredients can lead to further discomfort while using the product.
This version from Batiste has “sweat-embedded technology” within, which is perfect for giving hair a much-needed refresh after a workout.
Hair wash day just got even better: this hair mask aims to leave hair feeling even more nourished and softer than before, thanks to an engineered silk ingredient that’s composed of amino acids and proteins.
The dermatologist says using this mask weekly can help repair hair over time.
Editor's note: The above hair mask is currently unavailable, but we found a similar (and Shop TODAY Award winner) below.
This mask is a Shop TODAY Hair Awards winner for "best lightweight hair mask."
A heat protectant should “always” be used before styling with hot tools, says Nussbaum. This option is crafted with beneficial ingredients like rice protein, fire tulip extract, marula oil and UV protectors, that work to lessen dryness often brought on by added heat.
For "refreshed" and "balanced" hair, consider pairing the above shampoo with its counterpart: a clarifying conditioner. Key ingredients such as shea butter smooth the hair and lessen frizz, while ceramides add moisture without weighing the hair down.
More hair health products to shop
Nussbaum recommends these oldie-but-goodie (no pun intended) hair accessories for tear-free updos. Reviewers agree, saying these "are perfect for anyone looking for durable, no-frills hair ties."
This towel earned the award for 'best hair towel' during Shop TODAY's 2025 Hair Awards, due to the way it gently dries hair without the usual tug of wrapping your hair in a towel.
This product "provides instant shine, frizz control, heat protection, damage repair and works for all hair textures and types," says commerce editor and producer Julie Ricevuto.
It's made of advanced ingredients, biomimetic peptides, Amazonian butters, as well as more familiar ingredients like hyaluronic acid.
Preserve the life of your blowout by sleeping in this once-viral scrunchie, which one of our writers said extended the lifetime of her hairdo by up to seven days.
"Overall, I’m pretty happy with the way my hair held up," she says. "Did it stay absolutely perfect? Not exactly. I had to use my flat iron for touchups on the back of my hair, which creased a bit while I slept. However, the majority of my loose, beachy waves were still perfectly in place when I woke up the next morning."
"It works as a waterless cleanser that removes oil & cleans like a real shampoo, leaving hair fresh & silky," says Ricevuto of this dry shampoo. So, if you're looking for a product that gets the job done (as in leaving you with clean-feeling and looking hair) with minimal effort, consider this your next go-to.
Whether you're treating day two hair or have dry ends as a result of using styling tools, this mist hopes to provide a bit of a refresh for struggling strands.
"It helps with shine, body, heat protection, moisture and the smell is the best, all without weighing it down," raves one reviewer.
Achieve salon-like styles at home with this tool that can straighten hair, add beachy, mermaid waves, or bombshell curls, all without further damaging your hair.
It spits out cold air while in use, locking in your preferred style for much longer, according to the brand.
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Dr. Marnie Nussbaum.
- Dr. Marnie Nussbaum MD, FAAD, is an award-winning board-certified dermatologist based in New York.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
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How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
