The day you've been waiting for is finally here. May we present Shop TODAY's 2025 Gifts We Love awards! Just in time to really kick off holiday shopping, our team of editors is here to give you the inside scoop on the hottest toys, latest viral favorites and thoughtful ideas for the people on your list who may seem impossible to shop for.
Our gift awards have something for everyone, and we couldn't help but include some picks we'd personally love to find in our own stockings. After all, while everyone might be more than eager to start unwrapping the presents under the tree, we'd be doing a disservice by not highlighting how fun stockings full of presents can be.
So, we've rounded up our favorite small but mighty award winners that would be the perfect addition to any stocking. Below you'll find the classics such as socks, lip balm sets and a new calendar for the upcoming year, but also some non-traditional gifts that prove that sometimes the best gifts come in the smallest packages.
2025 Gifts We Love stocking stuffers to shop
Booklovers, unite! These cardboard bookmarks will easily hold your spot and feature a fun, personalized touch.
No matter if the person whose stocking you're stuffing is an avid runner, or they take their self-care nights more seriously than most, these bath soaks hope to help fight anxiety, insomnia and aches and pains alike.
This fidget toy is stretchy and malleable when squished slowly, yet firm and hard when squished fast. It's the perfect sensory stocking stuffer for those who need something to do with their hands to remain focused.
If they can't remain focused on homework or in meetings without messing with a fidget toy, this 2-in-1 pen and toy combo proves to be most ideal. They can go from shapeshifting to jotting down ideas in an instant, thanks to its moveable magnets.
If they're a NYT Games enthusiast, set them up for success in the new year with this mini calendar. They'll get to tap into their crossword skills every day, with or without a subscription. Plus, it's currently 20% off right now thanks to our exclusive discount code when you use TODAY at checkout.
There's always that one person you can rely on to have just what you need, when you need it. This unique tool functions as a 4-in-1 tool that they can practically never lose — it features a bottle opener, hex wrench, Philips screwdriver and a bike tool.
We love Ugg for their ultra-cozy sheepskin interiors, but now you can have that same soft and cozy feeling no matter what shoes you wear thanks to these socks.
Brand names don't have to come at a high cost — this is proven through this affordable watch, that photo editor Vivian Le has gifted multiple times.
"I think that every adult should own an analog watch," she says. "Timepieces (even affordable ones) are great symbols to mark important life events! Casio as a brand is well respected in the watch community because they are nearly indestructible, affordable and they are known for their accuracy."
Winter and cold temperatures are synonymous with dry skin and lips, making these hydrating and moisturizing lip balms the perfect thing to keep within reach.
This 4-pack will keep them well-stocked for the months to come, and don't let the size fool you — each one is packed with ingredients such as shea butter and vitamin C for luscious lips.
This gift is a two-time Shop TODAY awards winner, earning the title of 'most viral lip stain' during our 2025 Beauty Awards. Associate editor Shannon Garlin loved its "long-lasting" color, surviving lunchtime and a long day in the office.
Make gift wrapping a breeze this year with a label maker! This version connects to your smartphone, allowing you to customize label backgrounds, fonts and more.
Outdoor tailgates just got a lot more tolerable, thanks to this rechargeable hand warmer. It comes with a strap that allows you to wear it as a bracelet, or tuck it into your coat sleeve for full-body warmth.
Plus, it lasts up to four hours on a single charge, reaching nearly 108 degrees Fahrenheit.
Hydro Flask is an editor-loved brand, and their miniature bottle has proven perfect for espresso shots, salad dressings and more where you only need a tiny amount — 6.7 ounces, to be exact.
Egg bites, creme brûlée, mini lava cakes — the opportunities are endless with this petite Le Creuset dish.
We not only love this 2-in-1 phone case for its ability to also act as a Bluetooth speaker, but we love how it's a smart solution that allows you to remain hands-free while FaceTiming friends, watching tutorials online and streaming music or movies.
"As a runner, I love using Liquid I.V. before and after a run to stay hydrated, especially during these hot summer days,” says writer Emma Stessman. “I also swear by it for preventing hangovers. I chug one after a night of overindulging and I feel fine the next day.”
Many Shop TODAY editors rely on electrolyte packets for recovery of all kinds, and when wanting to remain hydrated.
Editors have previously described Kiehl's products as having "worked wonders" for their skin. This set promises to be no different, as it includes a hydrating cleanser and moisturizing cream that achieve a myriad of goals without stripping the skin after use.
Key ingredients include squalane and glycerin, two hydrating heroes that both improve and strengthen the skin's barrier.
Aptly named, these makeup brushes promise to be a mainstay in your travel toiletry case and include everything you need to get glam for destination weddings, long weekends away and more.
It includes a domed foundation brush, a small pointed powder brush, a rounded cream and liquid blush brush, a large rounded blender eyeshadow brush, a large paddle packer eyeshadow brush, and a dual-ended angled brow brush and spoolie.
Skin care meets beauty in these petite lip glosses, with hyaluronic acid, shea butter, jojoba oil and more working to provide you with cushioned, hydrated and plump lips.
Our editors love Tarte's bestselling shape tape for its ability to brighten under-eye areas, and conceal spots on the cheeks, chin and more.
Now, you can score both the shape tape and their viral and well-loved maracuja juicy lip plump in this ready-to-gift set.
Let's be honest, once your car's 'new smell' has worn off and been replaced with what could only be described as the remnants of soccer practice combined with fast food, your car could use a little pick-me-up.
Introducing Pura, the at-home scent solution — now in a portable, car-friendly version. This easily fits in any cup holder or side door, and emits your choice of "premium fragrances."
The jetsetter on your list will appreciate this organizer, that's equal parts cute and functional. It keeps jewelry, watches and priceless possessions safe while traveling.
Vera Bradley and Anthropologie paired up to create a quilted organizer available in a 'something sweet' colorway, dotted with candies and sweet treats.
This splurgeworthy stocking stuffer gives you a chance to gift something customized and sentimental this holiday season.
Whether you gift them with the birthstone of a loved one, or of their own birth month, they'll surely appreciate the fact that it won't tarnish or deteriorate, thanks to the 18k gold plated brass material its made of.
Similarly, sometimes the most special and sentimental gifts are best reserved for the stocking — and come in petite packages. We love this ring as a "timeless upgrade" to any ring stack the recipient has, and it can even be customized with any initial.
2024 Gifts We Love stocking stuffers to shop
Scrunchies are one of those beauty accessories you can never seem to have enough of, and these luxury satin scrunchies aren't built like all the others since they offer a secure hold without leaving dents or creases.
If the man in your life always seems to be repairing something around the house or on their car, make their life a little easier with this magnetic LED light. It’s not only waterproof, but it has a long-lasting battery life for those repairs that go late into the night.
If someone on your list is obsessed with their beauty routine and is always looking for calm, smooth, bright and hydrated skin, this kit is practically designed for them. Including the brand's signature 24K Gold Mask, Cucumber Gel Mask Extreme De-Tox and more, give the gift of the perfect at-home spa night.
If the Swedish candy craze hasn’t been all over your TikTok the past few months, let us introduce you the delicious magic that is BonBon. Take your pick between the brand’s sour, sweet and every mix in-between and embark on a sweet taste tasting of some of the best candy on the market right now.
Perfect for any animal lovers you may be shopping for, Fahlo partners with non-profit organizations to create bracelets that allow you to track your favorite animal. You can select from multiple animals, ranging from sharks to lions, and learn about each of their stories.
‘90s babies, this one is for you! Reinvented for newer generations, this popular toy is slowly but surely making a comeback. We won’t judge if you also happen to add one to cart for yourself.
While hide-and-seek can be a fun game time to time, it isn’t so fun when you’re running late, scrambling around the house looking for your wallet or keys. If that sounds like someone you’re shopping for this year, you’ll practically be a godsend by slipping this into their stocking.
Capable of taking videos, pictures and time lapses, this kid-proof digital camera is sure to be a hit with any photography proteges. Available in a few different fun prints and patterns, they can start snapping pictures right away on Christmas morning.
Canned fish is creating quite the storm on social media right now. While polarizing for some, our editors are truly obsessed with all things Fishwife. This set allows you to test out the brand hero products like smoked rainbow trout from Denmark, slow smoked mackerel from the United Kingdom and smoked Atlantic salmon from Norway.
Just like Marilyn Monroe once said, diamonds are a girl’s best friend! These hoops are the perfect mix of understated and timeless.
A certain tour has taken the world by storm and friendship bracelets have never been more popular. Following suit, this customizable winner offers a updated, trendy take on a friendship bracelet with its classic chinoiserie pattern.
While practical gifts aren't always showstoppers, that is far from the case when it comes to this sock set from Bombas. Made with high-quality cotton, these will no doubt hold him over until the next holiday season. And in the spirit of giving, the brand graciously donates one pair of socks for every pair purchased.
A favorite among many editors on our team, these lip butters from Summer Fridays will always have a place in our purses. Promising to hydrate and smooth lips in mere seconds, any Gen Z gal would be over the moon to find these in their stocking.
Achieving the ultimate beauty sleep has never been easier thanks to this set from Brooklinen. Coming with an eye mask and pillowcase designed from the brand's luxurious mulberry silk, this set will keep their skin and hair safe from friction damage while catching up on their zzz's.
The latest and greatest Apple AirPods are here and we have some editors who ditched their older versions in the blink of an eye to add these to their collection. With top-of-the-line noise cancelling technology, this luxury stocking stuffer is sure to impress even the toughest of critics.
How we chose
For Shop TODAY’s third annual Gifts We Love, we have combed through buzzy products, new launches for gift season, historic Shop TODAY bestsellers and tried-and-true editor-favorites to come up with these 100 gifts we want on our wishlist.
Our Gifts We Love list is truly authentic and representative of our editors, making all of our picks award-worthy. Like with all of our awards, every product we recommend we will have physically interacted with and can stand behind. And, as Shop TODAY, we are here to serve our audience first-and-foremost, so we always keep price point and affordability in mind.
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