While some people were more than happy to leave their Ugg boots in the early 2000s, others have continued to sing their praises for years, waiting for the time when the comfortable shoes finally were back en vogue.
That moment arrived back in Dec. 2023, when searches for the brand reached an all time high (according to Google Trends) and videos featuring Ugg’s many different boot and slipper styles went mega-viral on TikTok. And since then, Ugg shoes have continued their steady comeback in a big way, consistently launching new styles — from more relaxed takes on their slip-on shoes to more eye-catching, fluffy designs.
Their rising popularity comes at a time when "ugly" shoes are dominating the industry, as people put comfort over style. And even if you aren't the biggest fan of the style, there's no denying that they're a cozy choice. They've also gotten the high-fashion treatment in recent years, with a number of sold-out collaborations with buzzy designer brands like Kith and Telfar.
When it comes to the brand in general, multiple members of our team say they have a “love/hate” relationship with Ugg shoes, but overall, plenty of our editors were happy to use the brand’s comeback as an opportunity to rave about their beloved boots and slippers.
So, here, we asked Shop TODAY staffers to share some of their favorite pairs and rounded up some bestsellers, which range from the classic Ugg boots to their “coziest” slippers. You’ll even find that many bestselling styles are currently on sale ahead of Black Friday, too.
Early Black Friday Ugg deals
Cold weather always creeps up on us each year and luckily, Ugg is marking down these cute and cozy earmuffs you can shop ahead of bitter temperatures. You can score them for up to 30% off!
Associate editor Lauren Witonsky says that these shoes were her go-tos in college, “for when I wanted slippers that were sturdy enough to wear throughout the dorm/dining hall, etc.”
They feature a rubber outsole, so you can easily wear them out and about if you want to.
A more stylish take on the classic rain boot, these booties offer benefits in both function and fashion, from their water-resistant features down to their stylish platform design. You can expect a thick, traction sole, great for outdoor treks, as well as a front zipper closure for added support and protection.
If you love Ugg's classic bootie but want to upgrade to something with a little more flair, this mini version has its own unique style while also offering the same comfort and softness you've come to expect from the brand's shoes.
Whether you're in it for the nostalgia or want to gift a loved one with a cozy shoe you can rely on, this classic slipper is a no-brainer. The brand promises a cozy feel and a durable design for indoor and outdoor wear.
Who says your Uggs can't be edgy? The brand adds a touch of leather to this mini model, in addition to an almost entirely shearling-covered upper and a platform heel to top it all off.
Silky bows add a sweet spin to the classic Ugg design on these boots. The brand says that they already have a water repellency treatment applied, so you can start wearing them out and about immediately without having to worry about a little rain ruining your new shoes.
The best Ugg styles, according to editors
Associate editor Kamari Stewart says that while this style might not be for everyone, she “absolutely loves” Ugg’s Tasman Slippers. “They’re the coziest slippers and socially acceptable to wear outside so it’s a win-win in my book! I have them in black and so do both of my sisters. One of them loves them so much, they asked for them in chestnut for Christmas this year, too!”
Associate social editor Dani Musacchio also voiced her love for the style. “I bought them in college and they’ve been going strong for over six years. They’re my go-to indoor/outdoor slippers.”
The shoe, which was released earlier this year, combines a trendy clog design with the classic comfort that Ugg is known for, thanks to its contoured footbed. In fact, it’s so popular right now, Ugg calls it the ‘It-Girl shoe of the moment.’ The heel strap has a swivel design, so you can wear it in the back to keep your feet securely in place or flip it forward to easily slip them on and off.
“I recently got these clogs and they’re the perfect shoe for fall when you just need something casual to easily slip on, whether it’s for running errands or taking out the garbage,” shares associate editor Shannon Garlin. “They’re also the first pair I own that don’t have the sherpa lining but they’re just as cozy, without being too warm!”
Shop TODAY’s editorial director Adrianna Brach says these boots are "superior to every house slippers I’ve owned because they keep your feet and ankles warm but still slip on and off easily.” While the price is a bit high, she added that they are “completely worth the investment.”
"I’ve had these since seventh grade," says Witonsky. "My grandma got me them for Christmas and I felt like a style icon wearing the brand name, but now I appreciate them for different reasons. First, how long they’ve lasted — I've only had to get a small hole in the toe patched up once last year. And second, how comfy they are. I’m a big hot yogi and love how easy they are to wear on my 20-minute walk to the studio, how easy they are to slip on and off and how they keep my feet warm in the winter (even without socks)."
Bestselling Ugg boots and shoes for women
The platform version of Ugg's Mini Boots are one of the hottest styles of the last year, and select colors are selling out, so you'll want to get them while you can. They feature a nearly 3-inch platform sole to give you a comfortable height boost.
Bestselling Ugg boots and shoes for men
The editor-approved slippers also come in men’s sizes — and they’re one of the brand’s bestsellers. They’re sure to become your new favorite shoe for working from home or running quick errands and are also perfect for holiday gifting.
These sneakers feature the same chunky silhouette as Ugg's platform boots, complete with a platform for added height. Ugg hopes it provides the same amount of comfort as their signature slippers, and reviewers agree, describing them as "the most comfortable shoes" they own.
These boots have all the comfort of Ugg boots wrapped up in a timeless style that you can wear practically anywhere. They feature Ugg's Treadlite outsole, which is designed to provide grippy traction on both wet and dry surfaces.
More Ugg products to shop
TKTK
This kit comes with everything you need to keep your Ugg boots looking their best, including the Protector, Cleaner & Conditioner, Shoe Renew freshener, a bamboo brush and a suede scuff eraser. It's perfect for families or people with multiple pairs and it would make a great gift for any Ugg lover in your life.
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How we chose
We chose the Ugg styles in this article because they were either trending, editor-loved or a bestseller from the brand.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
Why trust Shop TODAY?
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources and use our own personal experiences with the product and brand to make shopping easier for our readers.
Emma Stessman is a commerce writer at Shop TODAY, who covers everything from celebrity shopping habits to fashion products and beauty trends.
