The TODAY Toy Drive Spectacular is back!
Our valued holiday tradition begins Monday, Dec 1, and continues through Wednesday, Dec. 24.
Here are the three charities you can donate to in person or online: Foster Love, Cradles to Crayons or Ronald McDonald House.
If you’re attending in person any weekday between Dec. 1 through Dec. 24 and would like to participate, please bring an unwrapped toy* with you when you come to visit us.
Here’s how to donate online:
*The ages in need of donations range from 6-months to 18-years-old. We kindly ask that you avoid any toy weapons or violent toys.
Organizations You Can Donate to On the Plaza or Online
Learn more about the organizations Foster Love, Cradles to Crayons or Ronald McDonald House:
Foster Love
Foster Love is a non-profit organization dedicated to improving the lives of children in foster care. Comprised of young adults and former foster youth, they work to ensure these vulnerable children are not forgotten or neglected. Through collaborations with individuals, companies, and community partners, they help to provide essential resources and educational opportunities for foster youth.
Cradles to Crayons
Cradles to Crayons alleviates children’s clothing insecurity through local and online clothing donation collections. It mobilizes 50,000+ volunteers annually and provides more than 18 million items of clothing, shoes, diapers and school supplies to children who don’t have access in Chicagoland, Greater Philadelphia, Massachusetts, New York City and San Francisco. Currently, winter coats are urgently needed to protect children from freezing temperatures.
Ronald McDonald House
Ronald McDonald House ensured families everywhere have access to the care and resources they need — especially when they have a sick child.
Chapters host thousands of families each year and strive to make sure each family has access to plenty of toys, books and games for relaxing family time. Also, after long days at hospitals, they depend on the help of the community to make sure our families are well nourished.
How to Donate on Rockefeller Center Plaza
This beloved TODAY tradition started in back in 1994 with our very own staffers sporting a Santa hat, collecting toys from our loyal TODAY plaza visitors. This simple gesture of giving back to communities and organizations in need evolved into the TODAY Toy Drive Spectacular we know and love today. We have had celebrity “elves” lending a hand with our plaza toy collections and have raised millions of dollars over the span of nearly 3 decades. The donations come, not only from our plaza visitors, but corporate partners, inspired to join us in our endeavor.
We are now in the 31st year and are aiming to have the most toy donations we have ever had during the Holiday Season of Giving!
If you would like to participate, please bring an unwrapped toy with you when you come to visit us. We are accepting donations weekdays from Dec. 2 to Dec. 24.
