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For when you need to find some of the best face moisturizers, face masks, eye creams and dermatologist-recommended brands for your daily skin care routine.
Explore all ShoppingBeauty Through The Ages
Our team reviewed hundreds of products and narrowed them down to 70 winners.
On the show
Shop TODAY Beauty Awards Picks for Beauty Through The Ages
We spritzed, slathered and blended our way through hundreds of products to find these all-ages beauty favorites.
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Moroccanoil Texture & Volume Hair Powder
Winner: Best texturizing hair powder
$30.00
Sephora
$30.00
Ulta
$30.00
Moroccanoil
L’Oréal Paris Revitalift Anti-Aging Moisturizer
Winner: Best value moisturizer
$23.83
$29.99
Amazon
$23.99
$29.99
Ulta
Nécessaire The Hand Retinol
Winner: Best retinol treatment for hands
$30.40
$38.00
Amazon
$38.00
Sephora
$30.40
$38.00
Nécessaire
NuFace Mini+ Starter Kit
Winner: Best at-home microcurrent
$175.00
$250.00
Ulta
$250.00
Nordstrom
$175.00
$250.00
NuFace
Maybelline Longwear Multi-Use Eye Shadow Stix
Winner: Best value eyeshadow
$8.24
$11.99
Amazon
$6.74
$8.99
Target
$8.39
$11.99
Ulta
Prime Prometics PrimeLash Mascara
Winner: Best for sensitive eyes
$22.40
$28.00
Amazon
$22.40
$28.00
Prime Prometics
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Shop TODAY 2025 Beauty Awards
On the show
The Best Beauty Products Seen on TODAY: Shark CryoGlow Mask, Tula Skin Care And More Award Winners
Plus, exclusive deals on Elizabeth Arden, Tula and more favorites.
Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.