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Shop TODAY Beauty Awards Picks for Beauty Through The Ages
We spritzed, slathered and blended our way through hundreds of products to find these all-ages beauty favorites.
Hair
For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.
Beauty Through The Ages
Our team reviewed hundreds of products and narrowed them down to 70 winners.
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Moroccanoil Texture & Volume Hair Powder
Winner: Best texturizing hair powder
$30.00
Sephora
$30.00
Ulta
$30.00
Moroccanoil
L’Oréal Paris Revitalift Anti-Aging Moisturizer
Winner: Best value moisturizer
$23.83
$29.99
Amazon
$23.99
$29.99
Ulta
Nécessaire The Hand Retinol
Winner: Best retinol treatment for hands
$30.40
$38.00
Amazon
$38.00
Sephora
$30.40
$38.00
Nécessaire
NuFace Mini+ Starter Kit
Winner: Best at-home microcurrent
$175.00
$250.00
Ulta
$250.00
Nordstrom
$175.00
$250.00
NuFace
Maybelline Longwear Multi-Use Eye Shadow Stix
Winner: Best value eyeshadow
$8.24
$11.99
Amazon
$6.74
$8.99
Target
$8.39
$11.99
Ulta
Prime Prometics PrimeLash Mascara
Winner: Best for sensitive eyes
$22.40
$28.00
Amazon
$22.40
$28.00
Prime Prometics
Shop TODAY 2025 Hair Awards
Hair
Shop TODAY Hair Awards: Winners Seen on TODAY, From $9
Plus, exclusive deals on some of our favorites.
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Luseta Rice Water Shampoo and Conditioner Set
Best Strengthening Set
$36.00
Luseta Beauty
$28.04
$38.00
Amazon
Lola From Rio Rapunzel Strengthening Hair Mask
Best Hair Mask for Strengthening
$16.99
Amazon
$16.99
Lola from Rio
dpHUE Color Dream Demi-Permanent Kit
Best Long-Lasting Semi-Permanent Hair Dye
$33.00
Amazon
$16.50
$33.00
Ulta
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Revlon One-Step Root Booster Round Brush Dryer and Styler
Best value Multistyler
$21.85
$44.99
Amazon
$54.99
Ulta
Not Your Mother's Clean Freak 3-in-1 Dry Shampoo
Best 3-in-1 Dry Shampoo
$11.99
Ulta
$11.99
Not Your Mother's
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Ms. Rachel Official Speak & Sing Doll
Ms. Rachel toys sold out early last year — snag one now.
$15.99
$21.99
Amazon
Elizabeth Arden Lip Protectant Stick, SPF 15
This lip balm with SPF boasts a moisturizing formula.
$26.60
$38.00
Amazon
Women's High-Rise Fleece Lined Winter Leggings
Keep warm on errand runs with these leggings.
$35.00
Target
Lifepro Voice-Controlled Vibration Plate
Vibration plates can enhance your workout, per experts.
$110.49
$169.99
Amazon
Airkit RFID Blocking Leather Credit Card Holder
Stuff their stockings with this useful accessory.
$7.99
$12.99
Amazon
IT Cosmetics CC+ Cream Natural Matte
Shade match this winter with this editor-loved pick.
$39.95
$47.00
Amazon
Hanna Andersson Holiday Pajama Pants
Dress the whole family in these stylish sets.
$34.50
$69.00
Hanna Andersson
Crest 3D Whitestrips (22 Count Pack)
Give your pearly whites a refresh with these strips.
$45.10
Amazon
Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.